Dieter Rams

Industrial designer

“You cannot understand good design if you do not understand people.”

Bill Buxton

Computer scientist

“The experience is about how we get there, not the landing place.”

Steve Jobs

Former CEO of Apple

“We used to dream about this stuff. Now we get to build it. It’s pretty great.” 

Scott Belsky

Entrepreneur and author

“It’s not about ideas. It’s about making ideas happen.”

Lindon Leader

Graphic artist

“I strive for two things in design: simplicity and clarity. Great design is born of those two things.” 

Robert L. Peters 

Graphic designer

“Design creates culture. Culture shapes values. Values determine the future.”